How demand creates commoditization
In the early stages of a startup, interest can be hard to come by. But as interest grows, too much demand for your solution can create a problem. That problem is the threat of your idea becoming commoditized as more competitors enter the space.
So, what should your startup do if there is enough demand that competitors are entering the space and creating some level of commoditization? One way to combat becoming commoditized is consistently releasing new features and functionality for your solution.