How to drive traffic to your website
If you are a business owner then you need to understand how to drive traffic to your website. But be careful of "building on rented land". A good example of this having your entire business web presence solely through a Facebook page. If for some reason Facebook changes their terms of service or decides you are doing something shady they can permanently block you. Whereas if you have a Facebook page and your own hosted website then Facebook can block you anytime and you shouldn't experience much of a loss.
With that said, it is always important to build traffic to your own website. However, you don't always have to do this through content on your own website. For example, most people understand the idea of using social media to drive traffic to their website. However, there are times when it makes sense to drive traffic to your website by borrowing traffic.
My favorite places to borrow traffic from
Here are three websites I frequent in order to drive traffic back to my own website.
Flipboard is an RSS feed style website that allows users to organize articles and news based on topic. This organizing can be done in the form of "magazines" that allow a user to include their own content inside the magazine, as well as articles from other sources. Last year the site had roughly 82 million active users. Granted, you can't expect to attract all of those users because they may not be interested in your topic. But it is certainly a good pool to pull from.
Medium is a website with approximately 30 million users as of 2016. it is a blogging platform, created by the founders of Twitter, that allows you to post your articles to for people to discover. You can create new articles to post on Medium or repurpose your existing content to populate.
This is a question and answer website where people are able to get guidance from subject matter experts. Questions are typically based on the expert's experience. Additionally, viewer's can upvote an answer to ensure that others are made aware of the feedback.
There is one big reason I am sharing Quora with you. Here it is - on any given day the traffic I get from Quora is up to 25x more than I get on my own website. So, why is that? Because of the order in which things happen. On my own website, I am often writing about things I think people want to know more about. Whereas on Quora I am writing answers to questions that people have directed asked for more information on.
Now it's your turn. If someone were to ask you how to drive traffic to your website, what would you say? Are there any websites or services that you frequent and are able to pull people back to your own website from?