The power of storytelling

Today I was reminded of the power of storytelling.

While on a bike ride I came upon a family that had pulled off the bike path. With the younger daughter crying the mother was ripping into the older daughter. But everything changed the moment the older daughter said she wanted to tell her mother a story. Suddenly, the mom calmed down and listened rather than yelling.

Stories are so powerful that they can stop people in their tracks. Are you using stories in your business?

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