You are competing with 30,000 new products that enter the marketplace every year.
Nearly ALL of them, about 95%, will fail, according to Clayton Christensen, a well-respected Harvard professor.
The reason that so many new ventures fail is simple - the go-to-market (GTM) strategy failed.
Every other reason, a lack of funding, cash-flow problems, and other reasons, comes back to a lack of ability to find and win the right customers.
Think about it. You don’t have cash-flow problems if your product is selling well.
You can self-fund, or bootstrap, the growth of your business if your product is selling well, or at least most business models can.
But, that isn’t the reality for nearly every new product.
Where they go wrong is the founder(s) have a good idea and they charge forward without a go-to-market strategy, so they:
- Don’t understand their target market(s) at an intimate level.
- Don’t know what pricing strategies work best for their target market(s).
- Skip over performing market research that allows them to carve out their own niche.
- Spend too much energy, money, and time on the early versions of their product.
Those mistakes ⬆️ are exactly what I'm going to help you avoid.
Here’s what I'm not going to do:
- I won’t go deep into tactics. Why? Because tactics are specific to a bunch of variables. Ex. your industry, the number and size of your competitors, how much energy, money, and time you can invest into your product’s go-to-market activities, and more. But, the information I give you will help you develop your own tactics.
- I can't save a bad business model. If your product is not well researched or poorly designed, customers will eventually take their business elsewhere.
If you are starting a new business or need to dial in your go-to-market strategies for an existing business, this information is for you.
P.S. This is to pre-order the digital book. I anticipate releasing it by 2/15/25 or earlier.
Stress-Free Finances
I decided to take my 25+ years in finance and write a book where I share everything I know about personal finances.
Including a bunch of templates and resources to help guide you.
Those templates include:
- A 7-day course that will teach you my formula for starting a new business in to make more money.
- A budgeting spreadsheet.
- A budget forecaster to help you see the impact of changes in income and expenses.
- An emergency fund calculator.
- A template for determining how much life insurance you should have.
- A calculator to set how much money you need to retire at the income level you want.
- and more!
I'll also be teaching you:
- All about debt. Such as car and home loans.
- Principles for investing your money.
The Ladder or The Grind
Employee or Entrepreneur? A personal exploration of career choices
If you have ever questioned whether you are better suited to be an employee or an entrepreneur then this book is for you.
What started out as a personal journey became an eye opening exploration of how people view their career choices.
In The Ladder of The Grind, we take a look at the various factors that you should consider when trying to decide between working for yourself or working for someone else. Plus, you will hear the stories of how other professionals view their own career decisions.
Along the way, we will uncover that career choices are often less about money or titles and more about which path allows you to fulfill your own personal and professional missions. I also explore that while entrepreneurship is a dream for many, the grass is not always greener on the other side of the employment.
Available now on Amazon!
Read my startup tell-all - "Lessons from a Failed Startup"
In 2010, I launched a first-of-its-kind startup. At its zenith, the startup had members from 45 countries and won multiple awards (like Million Dollar Idea and Top 15 Ideas of the Winter from BusinessInsider.com). But, with those successes came mistakes and ultimately failure.
So, why then would you read this book? So you can learn from my mistakes and hopefully avoid them on your journey.