How much equity should you give a startup investor?

startup funding

Unsure how much equity to give a startup investor? Here's what you need to know.


This is one of the more common questions I get.

The truth is that it depends on a lot of factors.

Like:

  • Revenue
  • Number of customers/users
  • Number of signed contracts with strategic partners
  • and so on

What you want to go is show as much traction as you can.

Still, sometimes nailing down a valuation is tough.

So, here's what you do.