Taking new product's to market is all about nailing your go-to-market strategy.
Most experts would tell you that means finding "product market fit."
They'd be wrong.
Because there isn't just one phase of market fit.
Market fit has three phases - Problem Market Fit, Product Market Fit, and the endgame, Platform Market Fit.
Your go-to-market strategies should vary based on which phase of Market Fit your product is in.
To learn more, check out my YouTube video on the subject.
Want to copy my go-to-market playbook for launching $300M new products?
Head here to order my latest book, Go-to-Market Made Easy, and register for my upcoming, 2/3/25 at 8pm ET, live Q&A session.