Hi, I'm JP. I'm a husband, father, former MMA pro, creator and writer.

    Jonathan Mills-Patrick

    Jonathan Mills Patrick

    I'm Jonathan Mills Patrick - a husband, father, former MMA pro and Japan resident. Professionally I'm a Senior Director of Strategy in fintech, former Senior Product executive, and 3x founder with 25+ years growing businesses in complex B2B environments. I've been part of over $300M in product launches and $800M in fundraising where I've learned the same lesson every time: the product is rarely the problem. The go-to-market motion is.

    Professional highlights:

    • 3x founder
    • 3x Senior Executive in Finance, Product Management, and Strategy
    • Former Chief Lending Officer
    • $800M in funding raised
    • $300M in products launched
    • Angel Investor

    Personal highlights:

    • Husband
    • Father
    • Former state Karate Champion
    • First in TN to train in BJJ with the Gracie family
    • Marathon finisher

    Portfolio.

    Specialized content I've created to answer the most common questions I get from other professionals.

    📖 books

    The Ladder or The Grind: Employee or Entrepreneur?

    If you've ever questioned whether you're better suited to be an employee or an entrepreneur, this personal exploration of career choices gives you the framework to decide with confidence.

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    📖 books

    Lessons from a Failed Startup: GoGrabLunch.com

    Rarely is there a single root cause for a failed startup. This honest postmortem of GoGrabLunch.com unpacks the real lessons learned — and how to apply them to your own venture.

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    📖 books

    Stress-Free Finances

    Money is the number one stressor in life. This book helps you build a healthier, stress-free relationship with money — no matter where you're starting from.

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    📖 books

    Go-To-Market Made Easy

    A practical guide to designing repeatable GTM systems that orchestrate acquisition, onboarding, customer success, and expansion — built for founders who need results, not theory.

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    📖 books

    Vibe Marketing: AI as Your CMO

    Marketing is the most important skill set a founder can have. Learn how to use AI as your Chief Marketing Officer and close the gap between great product and real growth.

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    📖 books

    The Go-To-Market Validation Guide

    Stop building before you validate. This guide gives impatient product people a repeatable process for testing GTM fit before committing to a full launch.

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    📖 books

    A Guide to Small Business Administration (SBA) Loans

    SBA loans are often confused with grants. This guide walks you through exactly how the process works, what you need, and how to improve your chances of approval.

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    📖 books

    Complete Guide to Business Loans

    A comprehensive look at how to choose and secure the right small business loan — from understanding your options to submitting a winning application.

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    📖 books

    A Guide to Sources of Capital Available to Businesses

    One of the most common questions I get from entrepreneurs: 'Where do I find capital?' This guide maps out every meaningful source and how to approach each one.

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    📖 books

    The Ultimate Guide to Funding Your Business

    From bootstrapping to venture capital, this guide covers every funding path available to small businesses and how to position yourself to secure the capital you need.

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    📖 books

    How to Meet Startup Investors

    'How do I meet investors?' is one of the most common questions founders ask. This book teaches you five proven strategies to get in front of the right people.

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    📖 books

    Going Unicorn Hunting: A Guide for Evaluating Startups

    A practical guide for investors who want to evaluate early-stage startups with discipline — including the frameworks, questions, and red flags that actually matter.

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    🎓 courses

    The Business Launch Formula

    Since 2002, I've helped over 8,000 entrepreneurs launch and grow the business of their dreams. Stop guessing how to get started — here's the exact formula.

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    🎓 courses

    The Commercial Loan Broker in a Box Platform

    The complete platform experience for launching, running, and scaling a commercial loan brokerage — everything you need in one place.

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    🎓 courses

    Freelance Success Formula

    The proven roadmap for building a profitable freelance business — from landing your first client to setting rates, managing projects, and creating income that actually scales.

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    🎓 courses

    The 30-Day Founder Blueprint

    A structured 30-day plan for getting your business off the ground. Cut through the noise and take the specific actions that matter most in your first month as a founder.

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    🎓 courses

    Startup Funding Formula

    The framework I've used across $800M in fundraising. Learn how to structure your raise, find the right investors, and tell a story that gets funded.

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    🎓 courses

    Business Loan Formula

    A step-by-step guide to finding, qualifying for, and securing the right business loan — from someone who spent years on the lending side of the table.

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    🎓 courses

    GTM Course: Go-To-Market Fundamentals

    The core go-to-market framework I've applied across $300M in product launches. Build the motion that turns your product into a business.

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    📄 templates

    Pre-Revenue Fundraising Guide

    A versatile template for founders covering the key frameworks you need to build, validate, and grow your business.

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    📄 templates

    Funding Readiness Checklist

    A checklist to ensure you're investor-ready before your first pitch — covering the documents, data, and story investors actually want to see.

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    📄 templates

    Idea Validation Checklist

    Stop building before you validate. This checklist walks you through the key questions to answer before committing time and money to any idea.

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    📄 templates

    Questions for Potential Investors

    The questions you should ask every investor before you take their money. Built from real conversations across $800M in fundraising.

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    📄 templates

    AI CMO Playbook

    Use AI as your Chief Marketing Officer. A practical guide and template for founders who want enterprise-grade marketing without the enterprise-grade headcount.

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    📄 templates

    GTM Validation Guide

    Validate your go-to-market before you launch. The framework I use to test GTM fit across channels, segments, and messages — before committing to a full build.

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    📄 templates

    Competitor Analysis Matrix

    Map your competitive landscape the way product and strategy teams do. Understand where you win, where you lose, and where you're not even in the conversation.

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    📄 templates

    Pains & Goals Tracker

    A simple but powerful tracker for capturing customer pains and goals during discovery — the raw material for every great product, pitch, and campaign.

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    📄 templates

    Product Launch Checklist

    Every step you need before, during, and after a product launch. Distilled from $300M in product launches into one clean, actionable checklist.

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    📄 templates

    User Persona Template

    A clean, structured template for building user personas that actually inform decisions — not the fluffy kind that lives on a slide and gets ignored.

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    📄 templates

    Angel Investing Due Diligence Template

    The template I built for myself after no one could give me one I actually liked. Includes primer questions for every section to guide your thinking.

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    📄 templates

    Business Plan Template

    A professional business plan template built for founders who need to move fast without sacrificing quality. Free to get started.

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    🚀 apps

    GTM Analyzer

    Run your go-to-market strategy through an AI-powered analyzer. Get a structured audit of your GTM approach with specific gaps, risks, and recommendations.

    Open App
    🚀 apps

    SBA Loan Analyzer

    Assess your SBA loan readiness across 12 key criteria. Get a detailed score, personalized recommendations to improve your approval chances, and connections to SBA lenders.

    Open App
    🚀 apps

    SBA Business Plan Generator

    Generate a complete, SBA-ready business plan in under 20 minutes. Answer a few questions about your business and walk away with a polished plan ready for lenders.

    Open App
    ✉️ newsletters

    Sunday, Unedited

    Where I write without a client, a brief, or an outcome in mind. During the week I build and document strategies that help companies grow. On Sundays, I write for me.

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    ✉️ newsletters

    The Fintech GTM Report

    Go-to-market strategy for fintech operators. The frameworks, plays, and lessons from building inside complex financial services environments.

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    © 2026 Jonathan Mills Patrick